Week 5 Dawn of the Internet/Filter Bubble

It is impressive to think that all the way back in 1968, Licklider knew how important computers would become. The article is prophetic in the aspect that he outlines all the capabilities of the computer and the internet, yet he does not quite understand how huge this break-through is going to be. The largest aspect that he was over-estimating was cost. He thought the price of paying for a land line (phone line) was far too expensive. His guess was that there would be small communities grouped together in central locations, like universities or work places, that could share the cost and resources that a network of computers would need to operate. Licklider did not see what was coming though (Licklider).

Today, nearly every electronic device, anywhere on the earth, has access to the internet. Still much of the connectivity to these networks he talked about (the internet) can be achieved through our communication lines. Licklider just did not see the wireless phenomenon that was on the horizon too.

The internet is now something that we cannot live withough. Licklider even identified that point too. But is it too much? Is the internet controlling our lives? LSE Speakers Sherry Turkle and Eli Pariser seem to think so, and they sure make a good point. Big corporations understand that computers and the internet is everywhere in our daily lives. These same corporations then take steps to ensure that your internet experience is tailored to their product. This customization of the internet is causing issues though. LSE say that this is causing a, “Filter Bubble” and is causing those things that the average user is not interested in, like real world news, to not show up on your internet experience. I agree completely with Turkle and Pariser (Licklider). This customization of our internet definitely alters our perception of what is to be found on the internet. If Google or Yahoo chooses what I see, who’s really in control of my search?

Licklider, Robert. “The Computer as a Communication Device.” Science and Technology. April. (1968): n. page. Web. 12 Jun. 2012. <http://www.kurzweilai.net/the-computer-as-a-communication-device>.

Pariser, Eli, auth. “The Filter Bubble: What The Internet Is Hiding From You.” NPR. N.p., n.d. web. 11 Jun 2012. <http://www2.lse.ac.uk/publicEvents/events/2011/20110620t1830vSZT.asp&xgt;.

One thought on “Week 5 Dawn of the Internet/Filter Bubble

  1. watki155

    One of the main points that you discussed in your essay that was the fact that computers are becoming a piece of technology that we seem to can’t live without. It has become a staple in your regular day activities—we check emails, we browse for internet for what can we hours and hours, we play interactive games online, we conduct shopping online, and this does not even scrape the surface. We have become very dependent on technology and the internet in particular, using it as our main source of communication and interacting with individuals. I thought it was amazing how the article was very prophetic to the world we exist in today—however, it is also true how computers and technology itself is limiting our eyes to the world. Instead of chatting on the internet, we should be making plans to visit and have face-to-face interaction, sightseeing the endless miles of the seven continents. While computers are bridging the gap for long-term communication, it has become a device so influencing, that we now don’t know what to do with ourselves when a computer is absent from our personal lives.

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